💃 ❤️

Tellie

2020-2022
During my time at Tellie, I led creative direction across brand, product, and marketing. I helped guide the company through a major pivot—from a synchronized video platform to a flexible site builder for creatives—and developed a robust design system to support the new product vision.

I also led a full rebrand, shaping the visual identity, brand voice, and marketing site in close partnership with the CEO and leadership team. As lead product designer, I worked across core features including onboarding, page creation, templates, and account design. I also directed and produced expressive creative work, including The Beat, a docuseries spotlighting working artists across disciplines.

ROLES
Head of Design, Lead Product Designer

ADDITIONAL DESIGNER
Frank Chimero (Contractor: Logo/Brand)


Desktop

Mobile
A few screens from the site builder. 




We designed and built out a whole NFT minting process before I left. These are just a few screens.




Screenshot of a (previously) live site in use; Alice Greczyn. 

Marketing Site